Online marketing and the world of social media seem to be a fashionable way to sell your services and brand. However, flyers and leaflets still have a huge role to play in the success of small and local businesses. If you are thinking about leaflet and flyer distribution in your local area, then carry on reading as we share our beginners guide to leaflet and flyer distribution.
Know your audience
The number one rule of flyer and leaflet distribution is to know your audience. Always target the right group of people or businesses. This will save you both time and money.
Change the size
Simple changes can make a huge difference in the success of your leaflet distribution campaign. Think about reducing and increasing the size of your flyer or leaflet to keep the homeowner’s attention, whilst maintaining your brand presence throughout.
Exhibitions or conferences
Why not attend local exhibitions or meetings? This is a great way to get your brand and services out there, plus it is a fabulous networking opportunity.
Walk the streets
Flyer distribution can be done the old fashioned way by pounding the streets. Just be sure to target the right areas and be courteous at all times.
Use a leaflet distribution company
Leaflet distribution companies basically do all of the hard work for you. They carry out research so that the right people are targeted and they can carry out a full-blown leaflet distribution campaign. Saving you time to concentrate on running your business and handling new enquiries. Most can even help with the design and print of your marketing material for you.
If you would like to learn more about our leaflet and flyer distribution service, plus our other services that include leaflet marketing and flyer design and printing in the UK, then please do get in touch with us today.