Print Marketing for Local Elections

With the UK election season on the horizon, political candidates are searching for ways to effectively market themselves and win over potential voters. While digital marketing has become increasingly popular in recent years, traditional print marketing still holds a particularly valuable place in political campaigns.

We understand the importance of print marketing and offer a range of printing and distribution services that can help candidates stand out in a crowded field of competitors.

In this blog post, we’ll be going over why print marketing remains a campaign season essential, and how BKRD can help. 

Print Marketing Materials

• One of the most cost-effective ways to reach a large audience is through the distribution of print marketing collateral such as flyers and leaflets; these can be distributed door-to-door or handed out at events to spread a candidate’s message.
• Posters are also effective in creating visibility, whether they are displayed in public areas or in the windows of supporters’ homes.
• Business cards, signage, and banners can be useful tools for candidates to promote themselves at events.
• In addition to these standard print items, having professional-looking letterheads is an essential component of a political campaign. Candidates need to send official letters and documents, and having letterheads that are credible and trustworthy can go a long way in building support among potential voters.
• Merchandise such as personalised stickers, clothing, and stationary can also be useful in promoting candidates, helping to increase visibility, serve as physical reminders of their message, and help build a sense of community among supporters.

At BKRD, we also offer a range of print marketing distribution services to help candidates reach their ideal target audience:

• Shareplan Delivery

Our Shareplan Delivery service is our most popular option and is the most cost-effective way to distribute print marketing. We distribute leaflets to residential addresses in the postcode(s) of your choice, alongside other non-competing promotional material. This means that candidates can share the distribution costs with other clients, making it an affordable option.

• Shared Targeted Delivery

Another great option is our Shared Targeted Delivery service, which helps candidates balance their spending and reach their ideal target audience. We tailor campaigns to target specific areas or households that meet the ideal customer criteria of the candidate. This means that candidates can save on large print costs by only targeting the customers they want.

• Solus Delivery

For candidates with larger marketing budgets, our Solus Delivery service may prove the most effective option. This service ensures that a candidate’s promotional item is delivered on its own within the postal sectors they choose – meaning that there are no other leaflets, newspapers or menus competing for the homeowner’s attention.

• Business 2 Business (B2B) Delivery

Finally, our Business 2 Business (B2B) delivery service is a great alternative to addressed mail, with potentially higher impact. Our uniformed staff physically hand over the promotional material, where possible, and ask for it to be passed directly to the owner or manager of the establishment or business.

In conclusion, print marketing remains an effective tool for political candidates during election season.

Here at BKRD, we know the importance of print marketing and offer a range of printing and distribution services that can help candidates effectively market themselves and reach their ideal target audience. With our help, candidates can be sure that their message is getting to the right people, in the right way. 

Get in touch to discuss your needs with a member of the BKRD team today!